07/08/2013 - EASYGROUP PLAN BUDGET SUPERMARKET RIVAL

EASYGROUP PLAN BUDGET SUPERMARKET RIVAL

Sir Stelios Haji-Ioannou, EasyGroup chairman, plans to open the first of many low-cost supermarkets under his Easy brand in Croydon.

Stelios suggested that the pilot store, set to open in a building recently purchased by the EasyGroup which will contain an number of "easy" branded businesses, will serve as a “low risk experiment in a new market sector” claiming “there is a gap in the food retail market – a niche below some of the current budget operators such as Aldi and Lidl”.  He added the growing prevalence of food banks in Britain had sparked his interest in the grocery industry.

Whilst the project is in the early planning stages, Stelios said the first EasyFoodstore will focus on off-brand packet and tinned food at bargain prices, underlying the need for additional reliable day-to-day provision of basic foodstuffs.

He also added that if the pilot store showed a need for what EasyFoodstore is offering, it could be rolled out on a wider basis from 2014 onwards using freehold retail sites.

The EasyGroup applied to trademark EasyFoodstore in July, to be used for selling food, alcohol and as a marketing brand. The Easyfoodstore.com website declares the new venture is “coming soon”.


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